Guest Lecture with PTC: How to unlock value with digital transformation
“Will I ever need all the theory from the lecture in real life?” If there was a list of the most frequently asked student questions, then this one would be on it. However, the answer is simple: The models and frameworks clearly pass the reality check, as we’ve seen in our recent guest lecture.
Last week, we had a familiar guest in our bachelor course on “Principles of International Management”. Christian Gamber, OVGU graduate and former research associate at the Chair of International Management, revisited his alma mater as a Senior Sales Market Analyst at PTC to give us an online guest lecture on digital transformation.
You cannot put the genie back to the bottle
As a global leader in providing software solutions, PTC knows how to unlock value and exploit the vast potential of digital transformation. Especially the current pandemic has revealed once again that the need for digital technologies for businesses is steeply increasing and accelerated this development.
Our students discovered the different technical possibilities as well as the key capabilities for thriving in the new normal. Moreover, we have seen how well-known frameworks that we regularly teach in our lectures and seminars are used for strategic market analysis in real business practice.
Thank you, Christian, for your insightful talk.
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